Our Investment Pillars
VIP Hospitality & Events
Exclusive access to the world’s most prestigious sporting and entertainment moments. From VIP hospitality at Formula 1 Grand Prix, weekends to front-row experiences at Fashion Weeks, and art fairs, our portfolio delivers "money-can't-buy" access.
Community
High-Net-Worth individuals are increasingly prioritizing privacy and a sense of belonging. We acquire and scale best-in-class membership clubs that offer recurring revenue models, and loyal communities, capitalizing on the shift away from digital-only interactions
Wellness
Wellness is one of the fastest-growing sectors in luxury. We focus on "Experiential Wellness"—businesses that combine high-end hospitality with health outcomes. From medical spas to recovery centers, this pillar captures the consumer shift toward investing in personal well-being and longevity.
We are Better Together
We believe that uniting under one roof unlocks potential that stands alone businesses can't access. As a family of brands, we leverage our combined strength to redefine the future of luxury experiences.
Revenue Growth
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Cross selling
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Sponsorship opportunities
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Better digitital and press presence
Cost Optimisation
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Negotiating at scale
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Shared sales team
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Centralised back office
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Unified purchasing
Balance Sheet Strength
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Quality inventory at better rates
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Ability to jump at opportunities
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More credibility with suppliers and customers
Entrepreneurial Hustle
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A family of driven, successful entrepreneurs growing the portfolio together
Simpified Deal Process
Joining the family should be a natural and simple process. We are committed to assessing and closing deals as quickly as possible
A fair offer in 7 days. Close in as quick as 30. Keep your team and culture intact.
No months of negotiations. No legal fee surprises. No watching your life's work get dismantled.
Entrepreneurs we have worked with
Joining ICON1C was pivotal for Mandala Club. The ability to cross-pollinate with elite networks like Amber Lounge added immense value, accelerating our international expansion far faster than we could have achieved alone.
- Ben Jones
In F1 hospitality, inventory is everything. Partnering with ICON1C gave us the balance sheet strength to secure better rates and boost margins, giving us the financial muscle to dominate the market.
- Tim Chambers
ICON1C gave us the structure to scale. By consolidating back-office operations and leveraging the group's database, we optimized costs and found our 'second S-curve' of growth without losing our founder-led spirit.
- Patrick Grove
PRESS & ACCLAIM
Backed by
>1 Billion USD
Value created since inception across the portfolio
6 IPOs
On the NYSE, ASX, and KLSE
> 90
Corporate transactions with a focus on accretive Mergers and Acquisitions
25+ Years
Of spearheading growth in disruptive industries
Our Team
Patrick Grove
Chairman
Luke Elliott
Executive Director
Ben Jones
Executive Director
Dennis Leong
Chief of Staff
Write the Next Chapter of Your Legacy
You have built something extraordinary. Let’s discuss how joining the ICON1C family can preserve your culture and fuel your future growth.
Jeff Connon
General Manager - Mandala Club
Lauren Green
Managing Director - Amber Lounge
Michelle Ong
Head of Partnerships
Irene Tham
Group Financial Controller
Frequently asked questions
Building a
Family of Brands
APPROACH
