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Everyone has their Wrapped. But nobody had a year quite like this. 11 months ago, we formed ICON1C with a single obsession: to build the global leader in luxury experiences. We brought together 2 incredible brands, Amber Lounge and The Mandala Group. When you mix those ingredients, the metrics stop being normal. They start telling a story. ICON1C WRAPPED: 2025 EDITION ▪️ 6,974 Steak Frites Served. The fuel of choice of the Mandala ecosystem. Connections made. Deals discussed.

After my last post about investing in luxury experiences, a bunch of you reached out asking how to get involved with our events and plug into our world. Here’s what I’m seeing: luxury isn’t just about products anymore, it’s about experiences and creating real connections to people’s lifestyles. The brands that win today are shifting from reach to access—offering moments money can’t buy, sparking meaningful conversations, and crafting immersive experiences that truly resonate

The next fragmented industry, ripe for consolidation